Our Story
Purple Cow Organics is a soil amendment company based in Waunakee, Wisconsin, specializing in organic soil growing media and compost-based mixes sold exclusively through independent garden centers across the Midwest and East Coast. As an OMRI Listed company, Purple Cow Organics is committed to producing high-quality, sustainable products that support healthier soil and stronger plant growth.
Purple Cow Organics’ vision is simple yet impactful:
Our name was inspired by Seth Godin’s book Purple Cow, which highlights the importance of being remarkable. That idea continues to shape the way we approach both our business and our products. At Purple Cow Organics, we are in the business of making soil better. Our products are built around diverse, beneficial biology and a deep understanding of the role healthy soil plays in successful growing systems. We also continue to learn from the growers, gardeners, and customers who share their experiences and successes using Purple Cow products.
What is Purple Cow Organics' Process?
Homeowners collect leaves and yard materials and set them for collection by the manicipalities.
Local municipalities collect yard materials from communities across Wisconsin and divert them from landfills to Purple Cow.
Purple Cow Organics processes and composts the raw materials using controlled, aerobic methods to create nutrient rich organic compost.
The finished compost is tested for organic integrity and used to produce our high-quality, biology based products.
The products which are made from the collected materials are returned back to the growers to improve soil and keep great things growing.
We at Purple Cow Organics focus on not only the health of your plants, but the health of the planet.
Soil is more than decomposed minerals and leaves, it's a living ecosystem that works with your plants to take in nutrients. Growing with diverse biology means that nutrients are more available, creating more nutritious produce, more beautiful blooms, and healthier plants.
Our products are carefully crafted to contain a complete spectrum of nutrients, and the diverse biology needed to make those nutrients available. Even though we're called "Purple Cow," our organic amendments and soil mixes are plant-based: containing all the benefits your plants love, with none of the bull.
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We believe the future of growing begins beneath our feet, where living soil supports everything above it.
With every product we create, we’re restoring biology, improving soil health, and moving toward a more natural way to grow that's better for the environment.
Join us in building living soil and shaping a better way to grow. One field, one garden, one season at a time.
Grow with Purple Cow Organics bringing life back to the soil, supporting the environment, and building healthier communities.
Diverting waste from landfills and returning it to the soil.
Or the weight of over 9000 cows!
Offsetting emissions equal to over 1000 cars each year.
