Purple Cow responded to the increasing concerns to human health, the increasing environmental impacts of cannabis cultivation, and the demand of a living soil meeting specific criteria, by collaborating with accomplished cannabis & tomato growers, who use different cultivation techniques, for creating a biologically robust, "water only" nutrient dense living soil growing media designed by growers for our growers. Through rigorous testing, growing trials, and lab analysis we arrived at our water only mix, now known as "IndiCanja."